The missing fifth API category
for the regulated internet.
Real-time behavioral scoring — detects tilt, loss-chasing, and emotional escalation before the next action. Stability Score for compliance/risk buyers. Intent Score for growth/conversion buyers. Same API, two products, 18 sectors, $10B+ addressable demand.
The missing fifth API category — built for the regulated internet.
The regulated internet has no behavioral layer.
Every time a user tilts after a loss, escalates when they shouldn't, or drifts toward abandonment, you're losing revenue you can't explain and can't predict. You've built infrastructure for payments, communications, identity, and fraud. You haven't built infrastructure for the behavioral decisions happening on your platform right now.
This isn't a compliance problem. It's a product problem.
Two products. One API.
Stability Score
Detects dysregulated states — tilt, loss-chasing, escalation, compulsive use. Returns 0-1 stability score + recommended intervention. Under 100ms.
Intent Score
Detects ready-to-act state — high intent, decision readiness, pre-churn drift. Returns 0-1 intent score + recommended action.
Same primitive. Two buyers. Two budgets.
Stability Score sells against fine-exposure budgets at $250K–$1M ACVs to compliance, risk, and trust-and-safety buyers. Sales cycles run 4–9 months, compressing to 2–4 when a regulator is actively investigating.
Intent Score sells against marketing/CX budgets at $50K–$500K ACVs to growth and conversion buyers. We are the behavioral-state input that personalization tools act on — not a personalization tool itself. We slot into Bloomreach, Tealium, Segment, Recurly, and Chargebee the same way Plaid slots into lending apps.
The data flywheel compounds: every intervention generates a labeled outcome pair. A six-month head start on this is functionally insurmountable.
Four waves to $50–80M ARR.
18 sectors · 243 named targets · $10B+ addressable demand by 2030
Harm-prevention beachhead
Stability Score · Compliance buyer
- ·US tier-2/3 sportsbooks
- ·Online poker
- ·iCasino
- ·DFS pick'em ⚡
- ·Sweepstakes casinos
Cross-vertical expansion
Stability Score · Compliance buyer
- ·Retail forex/CFD ⚡
- ·Prediction markets ⚡
- ·Mobile gaming + loot boxes ⚡
- ·Dating apps
- ·Adult platforms
Bridge sectors — dual product
Stability + Intent · Both buyers
- ·Children/teens regtech ⚡
- ·Digital mental health
- ·UK Consumer Duty fintech
Product Line 2 at scale
Intent Score dominant · Growth buyer
- ·Travel / tourism
- ·EdTech B2C + Slate OEM
- ·Subscription/SVOD
- ·Fitness/wellness
- ·Gig economy
The regulatory moment is here.
Ready to build the behavioral layer?
Join platforms across sports betting, crypto, and regulated markets using PlayMind to see what they've never been able to see.